Session V
Polling, Partisanship & Polarization: How numbers change and reflect who we are
Panelists will explore integrity and bias in polling on social and political issues.
How do polls help us understand opinion and how are they used to drive opinion? What are the greatest challenges news organizations face in conducting and covering polls and how do we ensure ethical approaches to these thorny issues? How did journalism fare in gauging and reporting public opinion in the recent budget upheaval in Wisconsin?
MODERATOR
Katy Culver, faculty, UW-Madison SJMC

Katy Culver
PANELISTS
Colin Benedict, News Director, WISC-TV
Charles Franklin, PollsAndVotes.com, Co-founder, Pollster.com
Ken Goldstein, Professor, UW-Madison Political Science
Dhavan Shah, UW-Madison SJMC

Colin Benedict

Charles Franklin

Ken Goldstein

Dhavan Shah